Last updated: [22-05-2026]

This Privacy Policy describes how House Of Aesthetics ("we," "us," or "our"), the company that owns and operates the American Hairline brand and the website americanhairline.com (the "Site"), collects, uses, and discloses your personal information when you visit our Site, contact us, or make a purchase. We protect your privacy and strive to ensure that your personal information is handled securely. Please read this Privacy Policy carefully to understand our practices regarding your personal information.

Contact Information

If you have any questions, would like more information about our privacy practices, or would like to make a complaint, please contact us using the details below:

  • Legal Entity: House Of Aesthetics
  • Brand: American Hairline
  • Email: houseofaestheticsofficial01@gmail.com
  • Phone: +91 9222666111
  • Postal Address: Floor No 1, Flat No 102, Empressa Building, 2nd Road, Khar West, Mumbai, Mumbai Suburban, Maharashtra, 400052

Collection of Personal Information

When you visit our Site, we collect certain information about your device, your interactions with the Site, and information required to process your purchase or consultation. We also collect additional information when you contact our customer service team. In this Privacy Policy, any information that can identify an individual is referred to as "Personal Information." The Personal Information we collect and why we collect it is described below.

Device Information

  • Purpose of collection: To ensure that the Site loads correctly and to analyze Site usage in order to improve our services.
  • Source of collection: Collected automatically when you visit our Site using cookies, log files, web beacons, tags, and pixels.
  • Personal data collected: Web browser type and version, IP address, time zone, cookie information, pages or products you view, search terms, and how you interact with the Site.

Order and Consultation Information

  • Purpose of collection: To provide products and services, to perform contracts, to process payments, to arrange deliveries, to provide invoices and/or order confirmations, to communicate with you, to screen for potential risk or fraud, and to provide information or advertising related to our products or services in line with your preferences.
  • Source of collection: Collected directly from you.
  • Disclosure for business purposes: Shared with our shipping partners, payment gateways, and authorized service providers strictly for the purpose of fulfilling your order or consultation.
  • Personal data collected: Name, billing address, shipping address, payment information (including card details, UPI, NEFT details), email address, and phone number.

Minors

This Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or legal guardian and you believe your child has provided us with personal information, please contact us at the address above to request deletion.

Behavioural Advertising and Analytics

We use your Personal Information to understand the needs and preferences of our customers and to provide targeted advertisements and marketing communications that may be of interest to you. The methods we use include:

  • Google Analytics: We use Google Analytics to understand how customers use our Site. For more information on how Google uses your personal information, please see Google's Privacy Policy at http://www.google.com/intl/en/policies/privacy/. You can opt out using Google's opt-out tool at http://tools.google.com/dlpage/gaoptout.
  • Advertising Partners: We share information about your use of our Site, purchases, and interactions with our advertisements on other websites with our advertising partners. Depending on your location, we may use cookies or similar technologies with your consent.
  • Meta (Facebook, Instagram, WhatsApp): We promote our products and services on platforms such as Facebook, Instagram, and WhatsApp. We may use your personal information and behavioural data to present you with personalized content, products, and services on these platforms.

For more information on how targeted advertising works, please visit the Network Advertising Initiative education page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. To opt out of targeted advertising:

Use of Personal Information

We use your Personal Information to provide our services, including selling products, processing payments, shipping and fulfilling orders, scheduling consultations, and notifying you of new products, services, and offers.

Lawful Basis

If you are a resident of the European Economic Area (EEA), we process your personal information under the following lawful bases:

  • Your consent
  • The performance of a contract between you and House Of Aesthetics
  • Compliance with our legal obligations
  • To protect your vital interests
  • To perform a task carried out in the public interest
  • For our legitimate interests, where they do not override your fundamental rights and freedoms

Retention

We retain your Personal Information for our records when you place an order or book a consultation through the Site, unless you request its erasure. For more information, please see the "Your Rights" section below.

Automated Decision-Making

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our payment processors may use limited automated decision-making to prevent fraud, which does not have a legal or otherwise significant effect on you.

Your Rights

You have the right to access, port, correct, update, or request the erasure of the Personal Information we hold about you. To exercise these rights, please contact us using the contact information provided above.

Cookies

We use cookies to enhance your browsing experience and provide our services. Cookies are small pieces of information downloaded to your computer or device when you visit our Site. They help us remember your actions and preferences. We use several types of cookies, including functional, performance, advertising, and social media cookies.

Do Not Track

As there is no consistent industry standard for responding to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. The "Last updated" date at the top of this policy reflects the most recent revision.

Complaints

If you have any complaints regarding our privacy practices, please contact us using the email or postal address provided above. If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority. Any legal complaints or appeals shall be subject to the jurisdiction of the Bombay High Court and the District authorities in Mumbai, India.

Consultation Fee

We offer consultation services for a fee of ₹500. This fee covers the time and expertise provided during the consultation. Payment must be made prior to the scheduled session. Please note that the consultation fee is non-refundable.

We appreciate your trust in American Hairline, and House Of Aesthetics is committed to protecting your privacy and providing transparency regarding the collection, use, and disclosure of your Personal Information.